Let's explore Homa's soul and essence with Federico Rebaudo, Head of the European Office.
The disruptive global scenario has definitively changed how we approach the market.
We are experiencing more than the progression of just another business cycle.
The past two and a half years have been extraordinary.

The unexpected combination of a global pandemic compounded by energy scarcity, rapid inflation, and geopolitical tensions boiling over has people wondering what certainties are left. Today's events might even feel like a cluster of earthquakes that are reshaping our world, so the essential ability to adapt fast is a critical factor for organisations all over the globe.

To help us navigate the changing landscape and find inspiration for the future, we carefully listen, thanks to a constant open dialogue, to suppliers and commercial partners.
We go further through innovative exercises, such as having decided to craft and publish Papers (and soon a Magazine).
We invite a transversal circle of excellence to join us in a conversation about the future.
The fresh combination of these activities allows us to explore and get in contact with diverse realities.
A never-ending journey which led us to interview Martin Guixe or talk with Francesco Morace (posted in our Green Paper), or discover the "master in food design" at Scuola Politecnica del Design (enjoy "Food design experience" here)

We proactively value and relentlessly encourage the "spill-over effect" between various experiences; this is the fertiliser of innovation.
We know that change thrives on contamination, which consistently delivers new patterns!

Understanding how profoundly today's reality will impact consumers' behaviour and which changes will stick is paramount. For this reason, we are feeding a constructive exchange about food and its preservation because we're bold enough to believe our work must influence the cooling appliances industry.

We are fostering a process to solve Food Preservation "puzzles".
This is where the power of sharing comes into play; indeed, we are optimistic: for the pains and frustrations of everyday life, there is a solution that simplifies the experience for the end user.

Today many have factories (with spare production capacity) to produce "white boxes" (call them refrigerators!).
But how many can bring real consumer benefits, simultaneously manufacturing appliances with a competitive cost, long-lasting quality, elegantly designed and economically sustainably?

The difference between who does and who does not is in the purpose.

Homa's purpose is straightforward: we are an OEM company: what we bring to the market must generate value for our customers, so we are sure this will be Homa's worth today and tomorrow.
We call this "your supplier of choice."
In a double-side mindset, we "empathise" with the consumer needs; on the other, we are "inside" customers.
For us, this approach is all-encompassing.

Those who partner with us know it and experience it daily.
We are their factory. We share our innovation, market knowledge and when required, our communication abilities and training skills.

Homa's task is to solve the complexity of Food Preservation through intelligent solutions, exploiting the best technology and putting it timely into our roster, leveraging the critical volume base generated by our customer portfolio.

Our best commercial successes result from brilliant time-to-market solutions and cutting-edge design with highly competitive costs, i.e., the famous "Homa's pop exclusivity."

Copyright HOMA 2022- Issued By Homa Marketing dept. on October 2022
For further information, please contact: info@homaeurope.eu